Merchants

Once you have paid the non-refundable $30 fee and submitted your application, you will be in a queue to have your application reviewed by the merchant team. Merchant booth fees for the 2026 Christmas in Cowtown Holiday Gift Market start at $1,700 and range in price depending on booth size and location. We do not accept applications from multi-level, network marketing, or individual distributors.

Christmas in Cowtown will take place October 7-11, 2026 at the Will Rogers Memorial Center Amon G. Carter, Jr. Exhibit Hall.  

In order to apply, you must have a Member Essentials account through the Junior League of Fort Worth. If you do not have an account, you can create one here. After logging in to your profile, you must complete the merchant application to be considered. If you need assistance, please contact the Junior League of Fort Worth office here.

Applications are due March 2, 2026. After this date, we will still accept late applications; however, consideration for placement will be on an as-needed basis as space becomes available.  

1. Complete the application in full. Incomplete applications delay consideration, as members of the committee will have to reach out to obtain missing information. Only complete applications (including booth & merchandise photos and food samples, if applicable) will be reviewed. 

2. Complete and submit your application prior to the March 2 deadline, if possible. If it is after the March 2 deadline, we still welcome you to apply. Late applications are reviewed on a rolling basis as space becomes available.  

3. Be very detailed regarding the products you sell. Share why your products are popular. If you have had success at Christmas in Cowtown, or a market similar to ours, be specific about why our shoppers will love your products. You can also include any additional details you feel we need to know in the text box towards the bottom of the merchant application.  

4. Include accurate photos of your past market displays and products. We give preference to applicants with attractive booth designs, appealing products, and prior gift market experience. If this is your first market, share why your product is compelling and how you plan to design your booth. 

5. If you have never applied to be a merchant at Christmas in Cowtown, it is highly encouraged that you submit merchandise samples with your application. Please reference the merchant application for more information regarding samples.     

All applications are reviewed by a jury of Junior League volunteers. Applications received prior to the March 2 deadline can expect a response by mid-May.  

Applications received after the March 2 deadline will be reviewed by the same jury through a rolling admissions process as space is available. Late applicants can typically expect a response within two months from the date of the application. The sooner you apply, the sooner you will get a response, so we recommend applying as early as possible.  

If you are placed on the waitlist, there is still a chance that you could be offered a booth as occasionally spaces become available. We will reach out to you should your status change.  

PREVIEW PARTY

Wednesday, October 7, 2026

Preview Party is the VIP Shopping Experience that officially kicks off Christmas in Cowtown. Shoppers (21+ only) will enjoy early access to the Market while enjoying bites, three drinks, and complimentary valet parking. Preview Party tickets are limited and online pre-sale only.

PRIVATE SHOPPING

Thursday, October 8, 2026

Private Shopping is a VIP Shopping Experience granting shoppers (21+ only) early access to the Market while enjoying brunch bites, two drinks, and complimentary valet parking. Private Shopping tickets are limited and online pre-sale only.

EARLY ACCESS SHOPPING

Friday, October 9 & Saturday, October 10, 2026

Early Market access, complimentary coffee, & a giveaway! Early Access Shopping tickets are limited and online pre-sale only.

Learn more on our About page.