Photo Credit: Gittings

About Us

The Christmas in Cowtown Holiday Gift Market is a premier holiday-themed shopping event presented by the Junior League of Fort Worth (JLFW). The Market takes place in October at Will Rogers Memorial Center showcasing carefully selected merchants from across the country. The Market is JLFW’s largest fundraiser.

Community Impact

For 97 years, JLFW has been developing women leaders to do a world of good. Over the last 19 years, the Market has generated more than $10 million to support the mission.

JLFW is an organization of women whose mission is to advance women's leadership for meaningful community impact through volunteer action, collaboration, and training. Its purpose is exclusively educational and charitable.

In 2026-2027, JLFW will invest more than $770,000, 1 million diapers, and 50,000 volunteer hours into the Fort Worth community. $424,000 will be invested into JLFW programs including JLFW Diaper Bank, Little Leaguers, Paint a Playground, Junior MINTS, and the Mobile Diaper Distribution. $350,000 and more than 75 volunteers will be invested into JLFW community partners through the following Projects: